The
Place
to Start - and Succeed - with Affiliate Marketing
(Web 2.0 and
Web 3.0)
...THE
AFFILIATE MARKETING PRIMER
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AFFILIATES
-- Affiliate marketing is about top program recommendations,
yes... But first comes the beginning -- starting
right.
Understanding the options, making fewer mistakes instead of learning
the hard way. ...Getting to the money faster -- and really making
affiliate marketing
pay, for the long-term.
MERCHANTS
-- Affiliate marketing means choosing affiliate software
solutions, definitely...
But first -- beginning with the end in mind. What to watch
out for, how to find the best affiliates and choose the best path for
your business. ...Maximizing your affiliate marketing resources to
shoot you ahead of your
competition.
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Why
Web 2.0
& Web 3.0? -- Because
the face of affiliate marketing is changing along with the evolution of
the Web...
In popular
Web culture language, Web 1.0 was the early technology that
allowed the mass publishing
of content, pure and simple. The technology was used by the people, largely for finding
information via a plethora of individualized websites.
The trajectory of Web 2.0, typified by the rise of the Social
Media or social networking sites (such as Facebook, Twitter, Flickr, and Digg) has been focused on participation,
wherein the newer, largely interactive technological applications have
made people part of the
technology. While this has opened up many new
avenues for affiliates to utilize in their marketing efforts, it's also
shifted the emphasis toward a
more communal, open, and democratic outlook for all - which translates
into an
emphasis on free, on fun, on utility, on adding value to the
collective asset. This has led to a de-emphasis on some of
the earlier affiliate
marketing tactics
at the same time as the proliferation of websites, affiliates, and
competing online products has made affiliate marketing trickier than
even just a very few years ago.
Web 3.0
might be defined in various ways... We're probably seeing
just the swelling of that wave, and it's
impossible to predict exactly what new ramifications of emerging trends
will have the biggest impact in the long run (and no doubt there will
be new technologies that come into surprising play). Most
pronouncements about Web 3.0 currently are from technology geeks who
think in
terms of how the machines
will be made to better serve up the data everyone wants (and how to
make money from this). [Search especially on "the semantic web" and "cloud computing".] That will
be an evolutionary change of some magnitude (accompanied by many
smaller revolutions in specific areas). But the trends suggest
something far beyond
this: that it isn't so much
about the machines or even the data anymore; that people want to get even more involved
with the information as well as with each other. This
is the evolutionary force that's in play (and I suspect that the
technology developers who work toward that, rather than just fiddling
with data in new ways, will be the ones to come out on top).
Even those who
have stood back, or been held back, from online offerings
(especially: internationally; elders; offline businesses;
small
non-profits) are interested in the greater user-friendliness and
inclusiveness that this Web2.0/Web3.0 cusp is bringing about.
And
as modern technology has given us so many mobile devices that hook into
the Web, mobile users of the internet are wanting to get full access to
the Web as well. What seems called for is a more
global envisioning that serves advertisers and websurfers together.
In terms of Web evolution, the customer (/user, participant) is
truly now (more and more) a player with directional control, not just
waiting on the sidelines for developments to arise from the minds of a
few entrepreneurs. Given this, I would bet
that Web 3.0 will be about greater participation, greater inclusiveness, more cooperation
- not so much about technologies as about social aspects.
It
will be about greater enfranchisement of all those entities that make
up a community
but may have
been left out of the Web (small local-serving businesses, non-profits,
agencies, chambers of commerce and the like - and people moving
from place to place) - which will enhance the aggregate value for everyone.
(Yes, and businesses
may soon be able to take advantage of artificial intelligence
applications that "mine" information from big databases and from
behaviors/choices that participants exhibit.)
A few entrepreneurs are anticipating this more "family-of-man-oriented"
transformation, by emphasis and/or by design. Look for more
on all this - including a case study of a "paradigm-shifted" (and affiliate-enabled) site
that seems to me to herald the Web 3.0 wave - inside the following
pages.
Whether
or not you're excited about the "higher road" that
developments in the Social Web seem enabled to encourage, marketing is, at base, for the people. It's essentially about giving people what they're looking for, and people are
looking for greater (and easier) connection (with products as well as
with each other). "Web 2.0/3.0" are really just catchy labels for
new trends... and the more people-focused new trends are driving the
Web's evolution.
And in fact, to get back to the real focus of this website, affiliate
marketing is a natural for the Web 2.0 and Web 3.0
environments. To see why, read on...
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OTHERS
HAVE FOUND
"The
Affiliate Marketing Primer" USEFUL...
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"Are
you wondering where to begin? Have you found it all
too bewildering and don't know where to start? Are you just too busy to
track
down the information you need to get started? Well, here's a FREE place
with a
heap of information which is aimed right at people like you..."
Allan Gardyne, of AssociatePrograms.com
"Just
read Allan's newsletter today! What a terrific
primer... unbelievably good. Congratulations!
Ken Evoy, of SiteSell.com and the 5 Pillar
Affiliate Program
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CLICK HERE for
THE AFFILIATE MARKETING PRIMER
Table of Contents
ALSO: Top
Affiliate
Marketing Tools
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Espagñol!
Uso Inteligente de los Programas de Afiliados para
Hacer Dinero en Internet...
a Spanish-language version of The
Affiliate Marketing Primer (PDF ebook)
CLICK HERE
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AND...
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Viral Marketing Strategies
for Affiliates and Affiliate Program Merchants (and Others)
CLICK HERE
Practical steps you can take to
put viral marketing into effect in your affiliate (etc.) business
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SEARCH
THIS SITE OR THE WEB:
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