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AFFILIATE EMPOWERMENT
by KowaBunga! Technologies
Study after study and article after
article have shown that Affiliate Program Marketing works. It's even been called
the "Most Effective" form of Internet Marketing. Just ask any
webmaster or business owner that offers an Affiliate Program - they'll tell you
themselves that it works!
When you ask them about the effectiveness
of their Affiliate Program, also be sure to ask them what makes their program
successful. We're willing to bet that the Affiliate Program Marketers will tell
you that the secret to their success is their belief in this simple fact:
Affiliate Program Marketing is more than traditional banner advertising and
banner-exchange. It is a complete revenue-sharing program based on a highly
motivated network of partners.
The traditional 80/20 marketing rule
applies to this belief. It will help explain the differences in a banner program
and an Affiliate Program and show why an Affiliate Program based on Empowered
Affiliates gets results! The old 80/20 Rule says that in just about any market,
a company will see that:
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80% of their business
comes from 20% of their customers
-
80% of their sales come
from 20% of their advertising
-
80% of their leads come
from 20% of their sales agents
The rule shows that the largest part of
your business' success relies mainly on a small fraction of your clientele,
advertising, and employees. The same holds true for Affiliate Program Marketing:
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80% of Affiliate
Members will place a banner on their site and wait for click-throughs. They may
experience a large number of page views/impressions and even click-throughs -
but they'll rarely experience sales.
-
20% of Affiliate
Members will actively promote their Affiliation with the company. They'll place
articles on their sites, dedicate a webpage or group of webpages to the product,
publish an article about the product in their newsletter, place advertisements
in other newsletters and encourage their customers to buy. These Affiliate
Members may never use a banner, so their number of impressions will be low or
non-existent. However, their click-throughs, whether high or low, will bring
with them a high percentage of sales.
As the 80/20 rule shows, 80% of sales will
come from 20% of your Affiliate Members. This active 20% is what makes Affiliate
Programs so successful. They are the ones informing the public, creating demand
and developing strong brand awareness. They are highly motivated individuals -
ambitious enough to write their own sales copy or ask you to write for them.
These successful Affiliate Members require
considerable time and energy from the Affiliate Program Manager. Managers spend
a lot of time with these Affiliate Members writing articles, creating webpages,
and distributing this information to different affiliate members.
As time-consuming as this may be,
Affiliate Program Marketers will tell you that the hard work really pays off.
For each article they write and webpage they create, they see an increase in
click-throughs and phone calls. Not only are they receiving new traffic, they
are receiving qualified, informed prospects - visitors that read the article,
viewed the webpage, and learned about the product before clicking through.
Unlike a banner which gives the visitor a
quick "tease" and hopes that it will result in a click-through, a
well- written article or product description grabs the visitors' attention,
informs them, and gets them excited about the product - it pre-sells the
visitor.
When the visitors clicks through, they
already know what they're looking at and why they are looking. They've already
created a picture in their heads about how the product will work for them. These
visitors have clicked through to buy. These are the visitors we all want!
These are the visitors we all can get -
with a well-planned Affiliate Program centered on Affiliate Empowerment.
Affiliate Empowerment is just what it sounds like - it's a technique used to
empower Affiliate Members and strengthen that top 20% by giving them a number of
ways to promote your products. Empower them with articles, webpages, special
images, press releases, e-zine ads, classifieds ads, signature files, and more!
We've already established that this
technique works - it generates informed, excited, qualified leads. However,
we've also established that this technique can be time-consuming.
Now, it doesn't have to be! With a new
Module that was recently added to KowaBunga Technologies' The Affiliate
Program Software, empowering your Affiliate Members is a piece of cake! The
Empowerment Pack gives you the chance to offer your Affiliate Members special
images, text files, and webpages complete with their unique ID Number.
The Affiliate Empowerment Pack makes it
easy to offer all of these effective linking methods. You simply create the
image, write your ads or develop a new webpage, and the software will customize
the links for each of your Affiliate Members and make the new methods available
on their Administration Pages. When your Affiliate Members log into their
administration panel, they'll see all of their linking options complete with
their unique ID Number. They'll pick an image, text block, or HTML page by
copying it and pasting it onto their website, newsletter, email messages,
classified posting, etc.
Your top 20% will now have all of those
additional linking methods at their fingertips at any time day or night. They'll
be stronger and better able to promote your products without your help. Plus -
since the software takes care of the customization and distribution for you
automatically, your Affiliate Program Management tasks will be cut to a minimum.
Before the Affiliate Empowerment Pack,
Affiliate Members would have to be ambitious and results-oriented enough to ask
for additional linking options. Now, with the new options being so easily
accessible, that bottom 80% that were afraid to ask, or never thought to, will
have several linking options right in front of them every time they log onto
their Administration Screen.
By Empowering your Affiliate Members, you
may see a stronger top 20% and a stronger, more active bottom 80%. In the spirit
of true Internet Marketing Efficiency, you may even start seeing the tables turn
to show a strong top 80% and an active lower 20%!
Learn more about the Affiliate Empowerment
Pack and The Affiliate Program Software by visiting:
http://www.theaffiliateprogram.com/cgi-bin/af/b.cgi/3494
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